FOR THE AWARD LAB GEN AI SPRINT, WE RESPONDED TO A 60-HOUR DOOH BRIEF FOR THE PLUS ONE SERVE INITIATIVE, WHERE THE GOAL WAS TO MAKE ADDING AN EXTRA HANDFUL OF VEG A DAY FEEL ATTAINABLE AND APPETISING. USING GEN AI TO ELEVATE THE CREATIVE IDEA VISUALLY IN A SHORT TIMEFRAME, THE NATIONAL CAMPAIGN SHOWS AUSSIES THAT A SIMPLE HANDFUL OF VEG CAN DO A WORLD OF GOOD FOR YOUR VITALITY, YOUR WALLET AND THE ENVIRONMENT.