BEROCCA IMMUNE DAILY DEFENCE NEEDED A SOCIAL-FIRST WAY TO LAUNCH ITS NEW LEMONGRASS & GINGER FLAVOUR WHILE MAKING ITS IMMUNE SUPPORT BENEFIT FEEL SIMPLE, MEMORABLE AND ENTERTAINING. SO WE TURNED THE PRODUCT PROOF POINT INTO A CHARACTER: THE B-B-BOUNCER. ACROSS A SERIES OF RELATABLE SKITS, THE B-B-BOUNCER PROTECTS PEOPLE’S “BOUNCE” FROM EVERYDAY MOMENTS THAT CAN THROW THEM OFF TRACK, FROM OFFICE BUGS TO HOUSEHOLD CHAOS.