THIS WAS A TACTICAL, REACTIVE, 24 HOUR TURN AROUND, BRAND AWARENESS PIECE FOR SABRINI INDIAN FOODS. THE GOAL WAS TO HAVE A BIT OF BANTER AROUND THE AUS/INDIA RIVALRY, HEROING THEIR MAIN SKU, THEIR PUNJABI SAMOSA. THE CREATIVE WENT LIVE FOR 2 HOURS BEFORE THE T20 AUS V INDIA GAME AT THE MCG TO CAPTURE FANS COMING AND GOING FROM THE BIG MATCH.