Dreamhaven Caravans

I led the creative development for Dreamhaven – a new Australian caravan brand launched in partnership with Crusader Caravans. The project began with brand strategy and platform development, where we defined the creative territory “Go for a Dreamhaven” – a flexible, colloquial idea that speaks to lifestyle aspirations, key product features and national credibility. From this, we built the brand messaging, campaign assets and rollout ideas now moving into production. What’s shown here are some of the selected concepts in production as part of the launch, designed to drive awareness, build trust and create long-term distinctiveness for Dreamhaven. This project has been a strong opportunity to lead creative end-to-end while deepening my strategic and client-facing experience.