WE LAUNCHED PETSTOCK’S “THE BLUE ONES” PLATFORM AND BROUGHT IT TO LIFE THROUGH A PET-FILLED HERO FILM. THE CAMPAIGN CELEBRATES PETS FOR ALL THEIR QUIRKS AND PERSONALITIES, FROM THE HUNGRY ONES TO THE MUDDY ONES, THE THRIFTY ONES TO THE FANCY ONES. THE HERO FILM WAS STRATEGICALLY CREATED TO SPLIT INTO A SUITE OF VIDEOS CONNECTING REAL PET BEHAVIOURS AND OWNER RELATABILITY TO PRODUCTS AND SERVICES AVAILABLE AT PETSTOCK.