MEN DON'T THINK ABOUT SPERM HEALTH, SO WE TURNED CONCEPTION INTO THE RACE OF A LIFETIME. THE MENEVIT SPERM RACE PITS TWO TEAMS AGAINST EACH OTHER ACROSS A WIPEOUT-STYLE OBSTACLE COURSE, BRINGING THE PRODUCT BENEFIT TO LIFE THROUGH THE CONTRAST OF A PREPARED TEAM MENEVIT AND AN UNPREPARED OPPOSITION. THE RESULT IS A SOCIAL-FIRST CAMPAIGN THAT MAKES SPERM HEALTH, MOTILITY AND PREPARATION ENTERTAINING, MEMORABLE AND EASY TO UNDERSTAND.