Real taste. Not real meat.

Plantein wanted to run OOH campaign across Melbourne and Sydney for their range of alternative meat products. For this I came up with the platform ‘Real taste. Not real meat’ based on their strongest product truth; the taste. This campaign ran for 9 weeks across 11 different locations in Melbourne and Sydney. The campaign resulted in a 35% uplift in in-store purchases at Woolies.

Client

Plantein

DELIVERABLES

OOH Brand Positioning Strategy

Year

2024

Role

Creative Direction, Strategy, Brand Positioning & Final Art