Real taste. Not real meat.
Plantein wanted to run OOH campaign across Melbourne and Sydney for their range of alternative meat products. For this I came up with the platform ‘Real taste. Not real meat’ based on their strongest product truth; the taste. This campaign ran for 9 weeks across 11 different locations in Melbourne and Sydney. The campaign resulted in a 35% uplift in in-store purchases at Woolies.
Client
Plantein
DELIVERABLES
OOH Brand Positioning Strategy
Year
2024
Role
Creative Direction, Strategy, Brand Positioning & Final Art
