IKEA: Build something that lasts

Proactive idea

Most of us have faced what I like to call The Flat Pack Test. IKEA’s furniture always seems like a great idea… until you get to the assembly. Let’s be honest, IKEA doesn’t have the best track record when it comes to other people’s relationships. In fact, it’s kind of infamous for testing them. But what if we flipped that? What if The Flat Pack Test wasn’t the thing that broke you up... but the thing that brought you closer? Because the couples that pass the flat pack test… build something that lasts.

Client

IKEA

Year

2025